Shaping How the World Sees You
At SG Brands, our dedicated in-house PR and Marketing team drives every aspect of brand storytelling in the UK, from strategy to execution. We are proud to be recognised as a trusted voice within the industry, regularly providing expert commentary and insight to some of the UK’s leading publications.
Our strong relationships with press, influencers and content creators ensure that our brands are consistently seen, heard and talked about. We manage every element of marketing for our partners in the UK, building awareness, engagement and loyalty through thoughtful campaigns and creative storytelling.
Beyond digital and print exposure, we curate unforgettable events that bring each brand to life. From intimate press launches to large-scale immersive experiences, our events are designed to captivate audiences, spark conversation and build lasting connections.
In short, we don’t just manage marketing; we make brands part of the cultural conversation.
SG Brands Bienaimé event at Liberty
SG Brands Bienaimé event in Liberty, London 2025
Defining Influence Through Expertise
Our PR and marketing approach extends far beyond campaigns, rooted in authority and expertise. We are recognised as one of the UK’s leading voices in fragrance and beauty, regularly called upon by major publications such as the Evening Standard, Daily Mail and GQ for expert commentary and insight. This positions our partner brands within conversations that shape the industry, driving awareness through thought leadership as much as through traditional press.
Every outreach is guided by a clear, long-term strategy tailored to each brand’s story and stage of growth. From high-impact features to curated partnerships with creators, we ensure visibility that feels authentic, relevant and enduring.
Our reputation for immersive events further strengthens this influence. Whether hosted at Fortnum & Mason, Liberty, Soho House or London’s most talked-about restaurants, each occasion is crafted to reflect the character of the brand, creating moments that spark emotion, conversation and lasting connection.
SG Brands Benamôr event in Mayfair, London 2025
