Bienaimé moves to Liberty's Fragrance Lounge

We're delighted to share that Bienaimé has a striking new home at Liberty, moving from the 4th floor down into the Fragrance Lounge on the Lower Ground Floor, the beating heart of one of London's most iconic perfumery destinations.

It's a brilliant reflection of how far the relationship between Bienaimé and Liberty has come, and a sign of the growing appetite for genuinely distinctive, story-led perfumery among UK shoppers. Being placed alongside the world's finest fragrance houses in this newly reimagined space puts Bienaimé exactly where it belongs.

Huge thanks to the whole team at Liberty for their continued support of the brand.

We can't wait for even more customers to discover Bienaimé in its stunning new setting.

Thank you to Pippa and the team at Tony G for making it happen.