A fragrant moment to be proud of.

This is the launch of world-exclusive fragrance created by Jean Charles Brosseau for Fortnum & Mason.

We're delighted to share that Bienaimé has a striking new home at Liberty, moving from the 4th floor down into the Fragrance Lounge on the Lower Ground Floor, the beating heart of one of London's most iconic perfumery destinations.

It's a brilliant reflection of how far the relationship between Bienaimé and Liberty has come, and a sign of the growing appetite for genuinely distinctive, story-led perfumery among UK shoppers. Being placed alongside the world's finest fragrance houses in this newly reimagined space puts Bienaimé exactly where it belongs.

Huge thanks to the whole team at Liberty for their continued support of the brand.

We can't wait for even more customers to discover Bienaimé in its stunning new setting.

Thank you to Pippa and the team at Tony G for making it happen.

We are beyond excited to announce that Venezia 1920 is now available at Fortnum & Mason. One of the most beautiful fragrance brands in our portfolio, now in one of the most iconic stores in the world, it doesn't get much better than that.

We had a brilliant day at the Barnes Fragrance Fair on 16 May. One of our favourite events in the calendar, packed with retailers, fragrance obsessives and people who just really love a good scent.

We brought three of our brands along, Nobile 1942, Pigmentarium and Baruti, and the reception was great. Plenty of familiar faces, plenty of new ones, and some genuinely exciting conversations with retailers and fans alike.

If you haven't been to Barnes Fragrance Fair, put it in the diary for next year. It's the real deal.

Last week, we celebrated the UK launch of Venezia 1920 at Sparrow Italia in Mayfair.

All of us at SG Brands are hugely proud to be representing this wonderful Italian house as it begins its journey in the UK.

The event was a great success and has already generated fantastic attention for the brand. A huge thank you to everyone who attended, supported and helped make the evening happen.

Venezia 1920 launches in Fortnum & Mason and on Fiole later this week.

Great things to come - watch this space.