the sell-out launch of the jean charles brosseau f&m EXCLUSIVE

A fragrant moment to be proud of.

This is the launch of world-exclusive fragrance created by Jean Charles Brosseau for Fortnum & Mason. A genuine coming-together of two icons, one French, one British, both built on decades of quiet excellence. Bringing that collaboration to the UK is exactly the kind of project we live for at SG Brands, and seeing it sell out within 24 hours of launch has been one of the proudest moments of our year.

Fleurs d'Ombre Iris opens with black pepper and pear, settles into a rich heart of iris, lily, vanilla, ylang ylang and prune, and rests on a warm base of amber, cedar woods and white musks. It's exactly the kind of fragrance we hoped it would be and it seems everyone else thought so too!

Launches like this don't happen often, and moments like this don't happen by accident. Huge thanks to Benoît at Jean Charles Brosseau and Kathryn at Fortnum & Mason for trusting us with something this special, and to everyone who snapped it up before we could quite catch our breath.

We're already asking ourselves what's next.